乡村振兴背景下智慧物流赋能农产品品牌建设研究

中图分类号：F252.2文献标志码：A DOI： 10.13714/j.cnki.1002-3100.2025.17.014

Abstract： Driven by the rural revitalization strategy，smart logistics has a significant enabling effect on the brand building ofagricultural products. This paper analyzes the role of intelligent logistics in improving logistics eficiency，reducing costs， optimizing supply chain management， enhancing brand trust and quality assurance， and promoting brand marketing， and discusses its application in agricultural product brand building. At the same time，aiming at the problems of imperfect infrastructure construction， lack ofprofessional talents， imperfect standardization system and weak brand awareness of agricultural products，this paper puts forward some countermeasures and suggestions， such as strengthening infrastructure construction，personnel training and introduction，establishingstandardization system and cultivating brand building awareness，so as toprovide support for brand building of agricultural products and promote the implementation of rural revitalization strategy.

Key words： smart logistics; rural revitalization; agricultural product brand

在中国特色社会主义进人新时代的背景下，乡村振兴战略作为国家发展的重大战略之一，对于实现全面建设社会主义现代化国家具有重要意义。（剩余6010字）