孟菲斯色彩语言在现代商业海报中的应用研究

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Research on the Application of Memphis Color Language in Modern Commercial Posters / LiangCheng，YangShu，YangLiu/SchoolofDesign，YunnanArtsUniversity

Abstract：Intheatention-economy-drivencommerialenvironment，moderncommercialpostershaveshifted frominformation transmissiontoemotionalresonanceand visualdiferentiationcompetition.Thestandardized paradigmsof traditionalbrand postersstruggletocopewithvisualompetition，whileemphisolornguage，withitsntimoiousvisuallogicadtrong emotionaltension，ofersanew pathfordifferentiated design.This papersystematicallydecodes thecore featuresofMemphis colorlaguageand proposes tripartiteapplicationstrategiesinbrandcoloradaptation，graphiccollborativenaation，and typographichythmcontrol，providingtheoreticalandpracticalreferencesforbrandvisualcommunicationindierentfields.

Keywords：Color Composition;MemphisDesign;Brand Poster;Design Strategies

0 引言

20世纪80年代成立的孟菲斯设计小组，以对现代主义“形式追随功能”原则的反叛重塑了色彩表达逻辑。（剩余5101字）