消费者对不同色彩包装的视觉疲劳与注意力分散研究

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A Study on Consumers' Visual Fatigue and Distraction of Different Color Packaging / Zhou Yi，Li Juan/School of ArtandDesign，Jiangxi University of Technology

Abstract： Color choices in packagingdesign havea keyimpact on theconsumer experience，andalarge number of product packaging preferences useextremelybrightorbrightcolors toatractattention，butthese designscanputalarge burden onthe eyes andlead tovisual fatigue.Packaging layouts that include too manycolorsorcomplex combinations caneasilydistract consumersfromkeyinformation.Therefore，thispaperdiscusss thespecificfactorsofvisualfatiguecausedbydiferentcolor packagingandtheinterferencemchanismcausedbydierentcolorsofpackagingtoconsumers'atentioninordertoprovide suggestions for designing more comfortable and efficient information communication.

Keywords：Packaging Color; Visual Fatigue;Distraction

0 引言

包装设计的色彩应用不仅是品牌识别的载体，也直接影响消费者的信息获取效率和浏览体验。（剩余4754字）