意境相生：杭州亚运会中宋韵色彩的“活态化”叙事设计

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Abstract：This paper focusesonthecontemporarytranslationand practiceof Song-stylecolors：ittraces theoriginsof their aestheticgenesadthecoreoftheirartisticconeption，startsfromtheaestheticdimensionofSongDyastycolors，analyesthe colornaativelogicintypicalcarrersofSongDynastyart，andlaysateoreticalfoudationforcontemporarydesigntranslation; takesthe HangzhouAsian Gamesasacasestudytoexplorethepathof"vivid"translationofSong-stylecolors，explains the conotationof"vivid"narativedesign，andanalyzesthetranslation methodfromthe"poeticflavor"tothe"painterlyflavor"of Songcharm;further，startingfromtheherarchicalconstructionofmulti-scene narativeandthepracticalexplorationofcrossmediatranslation，itdeplyprobesintotheexpressionmethodof"intergrowthofartisticconception"inthe"vivid"narrative designofSong-stylecolorsinthe HangzhouAsian Games，soas toprovidereferencetheoreticalsupportandpracticallessnfor the creative transformation of Song-style culture.

KeyWords： Intergrowth ofArtistic Conception;Hangzhou Asian Games;Song-style Colors;Vivification;Narative Design

0 引言

第19届亚运会（以下简称“杭州亚运会”）作为亚洲文明互鉴的重要窗口，也是展现中国文化自信的国际平台。（剩余11628字）