英语新闻报道"Food and Drinks IncorporatingTCMGaininPopularity”多模态话语传播研究

中图分类号：R247.1；G206 DOI：10.12339/j. issn.1673-8578.2025.05.018

Dissemination of Traditional Chinese Medicine Cuisine Based on Multimodal Discourse Analysis： Case Study of English News Report"Food and Drinks Incorporating TCM Gain in Popularity”//ZHANG Yanqing， XIE Tingting，PENG Yongmei，LI Yujie，LIU Jiamin

Abstract：Thispaperemploysmultimodaldiscourseanalysis toexplore TraditionalChineseMedicinal Cuisine（TCMC）globaldisseminationvia CGTN'sreport“FoodandDinksIncorporatingTCMGaininPopularity”.Utilizing ELAN，wfoundthatimagery，text， andsoundefectivelyconveyTCMC'sculturalandhealthvalues.Challngesincross-culturaladaptationareaddressedthoughstrate gieslikeenhancedculturalinterpretationandrefinedlinguisticexpresionTheresearchprovidesinsightsforTMC'sinteational promotion and traditional culture's global dissemination.

Keywords：multimodal analysis;Traditional Chinese Medicine Cuisine;dissemination; CGTN

中医药膳基于“天人合一”哲学，体现了“药食同源”的实践，遵循“三因制宜”2]原则，形成了“食疗一体质一证候”三元干预模型。（剩余3648字）