新媒体环境下大学生思政教育话语权重塑策略研究

摘 要 新媒体改变了信息传播的方式和格局，对大学生的思想观念和行为模式产生了复杂影响，大学生思政教育话语权面临着多重挑战。为了重塑新媒体环境下大学生思政教育话语权，文章提出了一系列针对性的策略。通过这些策略，可以有效提升大学生思政教育话语权的整体效能和影响力，提升思政工作效能。

关键词 新媒体环境；大学生思政教育；话语权

中图分类号：G41                              文献标识码：A     DOI：10.16400/j.cnki.kjdk.2024.33.030

Research on the Strategy of Shaping the Discourse Weight of Ideological and

Political Education for College Students in the New Media Environment

ZHANG Zijian

（School of Automotive Engineering， Tianjin Vocational Institute， Tianjin 300410）

Abstract New media has changed the way and pattern of information dissemination， and has had a complex impact on the ideological concepts and behavioral patterns of college students. The discourse power of ideological and political education for college students is facing multiple challenges. In order to reshape the discourse power of ideological and political education for college students in the new media environment， the article proposes a series of targeted strategies. Through these strategies， the overall effectiveness and influence of the discourse power of ideological and political education for college students can be effectively enhanced， and the effectiveness of ideological and political work can be improved.

Keywords new media environment; college students' ideological and political education; discourse power

在新媒体环境下，大学生思政教育的话语权面临着前所未有的重塑需求；新媒体的交互性特点使得大学生能够更加主动地参与信息交流和观点表达，话语权和影响力得到了显著提升；另一方面，新媒体的普及使信息传播更加迅速，加之各种思潮和观点在网络上交织碰撞，对大学生的思想观念产生了复杂的影响。（剩余4342字）