新媒体视域下中华体育文化传播的融合与创新路径研究

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【中图分类号】G206；G812 【文献标识码】A 【文章编号】2095-2813（2025）23-0117-04

[Abstract] Withtherapid developmentofnew media technologies，the diseminationof Chinese sportsculture faces both challnges andopportunities.This paper employstheliteraturereviewmethodandlogicalanalysis methodtoexplore how to make good useof new media platforms and technological innovations to promote the disseminationof Chinese sports culture.Thearticlefrstanalyzes thecontemporary valueof Chinese sportsculturecommunication，then focuses onthree realisticdilemmasofcloudfoam，panentertainment，andprivacytheftexistinginthecurrentscientificandtechnological communication path，and proposes new path for the integrated innovation of new media communication.This path specifically covers two dimensions： integration pathand innovationpath.The former includes the integrationofnewand old media，theconvergenceofonlineandoflinechannels，theblendingofcultureand technology，and theintegrationof domestic and international spheres;The later involves innovations incommunication content，communication forms，and theconstructionofamulti-dimensionalbrand system.With the helpofnew media platforms，Chinese sports culture can achievemore comprehensiveand widespread dissmination.Thecorepurposeof newmediacommunicationis topromote the exchange and sharingof technological informationand knowledge，whichcan facilitate the global disseminationof Chinese sports culture，enhance its international influence，andcontribute to the disseminationof Chinese sportsculture.

[Keywords] New media; Chinese sports culture; Technology communication; Cultural communication; Integration and innovation

在全球化的今天，随着科技的迅猛发展，体育已不仅是单一的竞技和娱乐活动，更是文化交流与国际对话的重要载体。（剩余6137字）