文旅融合背景下红色体育旅游发展研究

【中图分类号】G812 【文献标识码】A 【文章编号】2095-2813（2025）23-0060-04

[Abstract] Red sports tourism hasachieved the integration ofred culture with the sports tourism industry，emerging asanewbusinessmodel.Currently，China'sredsportstourismfacessveral isses，including insuficentatractienes of tourist products，urgent optimizationof development environment，lack of professional talent resources，and need to strengthen departmental cooperation.Based on this，this paper employs the methods of literature review and theoretical analysis to examine various isues and focuses on creating distinctive tourism products to enhance their atractiveness; It strengthens environmental construction to optimize the development environment for red sports tourism; It strengthens thecultivationof professional talentto provide intellectual support for the developmentofred spoits tourism; Itstrengthensdepartmentalcollboration to establishacoordinated development mechanismforred sports tourismand propose strategies fortheintegrateddevelopmentofredsports tourism，inorder tooferpractical references for the development of red sports tourism in various regions.

[Keywords] Integrationof culture and tourism;Red culture;Red sports tourism; Integrated development

党的十八大报告指出，要把红色资源利用好、把红色传统发扬好、把红色基因传承好。（剩余6179字）