“村BA"赋能乡村体育发展的内在逻辑、困境与实践路径研究

打开文本图片集

【中图分类号】G807 【文献标识码】A 【文章编号】2095-2813（2025）18-0123-04

[Abstract] Using methods such as literature research and logical analysis，taking the "village BA" phenomenon as the entry point，and incombinationwith thebackgroundof theruralrevitalization strategy，this paper explores theinternal logic，practical predicamentsand practical paths ofrural sports events empowering the development of rural sports.The researchresults indicate that its internallogic is manifestedas follows：thesports spiritconsolidates theawarenesof rural community， the participation of the masses activates endogenous power，the "sports + " model promotes the integration ofthetertiaryindustryandtheflowofsports eventis transformedintorevitalizationmomentum.However，thecurrent developmentofrural sports is confrontedwith practical predicamentssuchas identitydisputes，unbalanced capital intervention，lagginginfrastructurendinsuficentintegrationofsportsandtourism.Basedonthis，practicalpathssuch asclarifying thecompetition standardsand positioningof localatributes，balancingcommercialand standardized development，increasing public investment and talent cultivation eforts，anddeepening the linkage effect between the industrial chain and brands are proposed.

[Keywords] "VillageBA";Rural sports;Rural revitalization;Sportsevents

作者简介：谭维（1995一），男，硕士，助教，研究方向为学校体育。（剩余5606字）