中国激流回旋运动的市场化发展路径研究

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【中图分类号】G806 【文献标识码】A【文章编号】2095-2813（2025）18-0107-04

[Abstract] Taking the marketization development path of Chinese canoe slalom as the research object，this research adopts literature analysis and case study methods.The aims to elucidate the marketization transition lawof the canoe slalom under resource constraints，provide theoretical and practical references for the high-quality developmentof China'ssports industryin thenew era，and helpachieve theparadigmshift from "Olympic glory" to "national sharing". Research has found that Chinese canoe slalom posseses unique advantages in natural resources，policy resources，and marketpotential.However，challnges persist，includingscarce projectaudiences，lowmarketization，lowresource integrationeficiency，and short project cultivation cycles.This research proposes marketization development pathways such as optimizing resource allocation， enhancing resource value，building competitive advantages，and fostering government一service participation.These strategies ofer theoretical basis and practical guidance for promoting the sustainable development of canoe slalom in China.

[Keywords] Canoe slalom;Water sports;Marketization;Multi-dimensional collaboration

刘子奥（1998一），女，硕士，研究方向为运动损伤、运动康复。（剩余4742字）