红色旅游景区形象感知与情感评价

——以大运河沿线苏州、镇江、淮安三地四个红色旅游景区为例

打开文本图片集

中图分类号：G127;F592.7 文献标识码：A 文章编号：2096-4110（2025）08（b）-0180-06

Image Perception and Emotional Evaluation of Red Tourist Attractions

Taking the Four Scenic Spots of Suzhou， Zhenjiang and Huai'an along the Grand Canal as Examples

XU Yitong， SU Zhiping， ZHANG Lijia （Jiangsu University of Science and Technology，Zhenjiang Jiangsu，2121Oo， China）

Abstract：Redtourismisanimportant waytoactivateandutilizeredresources，anditisadirect manifestationof thevalue leadingroleofredculturesupportedbyredresourcesRedtourismscenicspotsareimportantmaterialcariersfortedevelopmentofred tourism.Thisarticleusesnetworktextanalysistoexploretouristsimageperceptionandemotionalexperenceofthefourredtourism scenicspotsalongtheGrandCanalinSuzhou，Zhenjang，andHuaian.Theresearchresultsshowthattouristshaveahighdegreeof atentiontotheculturalandeducationalfunctionsofredtourismscenicspots，andtheiremotionalevaluationofredtourismscenic spotsismainlybasedopositiveemotions.Theserviceatitude，facilitylevel，andpopularityofdtourismsenicspotstafaethe mainfactorsthattrigertouristsneutralornegativeemotions.Iisrecommendedtousemodetechnologytocreateimersivered tourismcenes，collboratethroughrgionalcooperationtoreateedthemedtourismroutes，andcombineevironmentalfactorstonhancetouristssatisfactionwithredourism.Thiswillstrengthentheactivationanduilizationofredresourcs，improvethequalityof operation and management of red tourism scenic spots，and enrich tourists'red tourism experience.

Key Words： Red resource; Red culture; Red tourism; Online text; Image perception; Emotional evaluation

2022年10月，党的二十大报告指出，要用好红色资源，传承红色基因，赓续红色血脉。（剩余6711字）