文旅融合背景下洗夫人文化传播路径探究

中图分类号：G127 文献标识码：A 文章编号：2096-4110（2025）08（b）-0062-05

Abstract：AsoneofthecoreculturesintheLingnanareaMadameXianculturecariesrichhistoricalcultureandspiritual conotations.Withthedeepintegrationofcultureandtourism，thediseminationof Madame Xianculture has usheredinnewopportunities.Thisstudyanalyzesthecurentsituationof thecommunicationof Madame Xiancultureandrevealsthemain problemsof communicationunderthebackgroundoftheintegrationofcultureandtourism，icluding：thecommunicationchannelismootoous withlimitedinfluence;thecontentsofculturalcommunicationarefragmentedandlacksystematicplaning;andtheintegrationof cultureadtourismhasnotyetfullyexploitedthepotentialofMadameXianculture.Thestudyindicatesthatthekeytosolvingthe problems is tooptimizethecommunicationpathof Madame Xianculture.Specificaly，somestrategiescanefectivelyenhancethe coreinfluenceofadameXianculture，suchasutlngdigitaltehologies，rengthenngtheculturesinteractiveexpries，n riching cultural tourism products，and strengthening theculture'sbrand building aswellas internationalcommunication.

Key Words： Integrationofcultureandtourism;Madame Xianculture; Communicationpath;Optimization strategy;Culturecommunication;Cultural influence

党的二十大报告强调：“以文塑旅，以旅彰文，推进文化和旅游深度融合发展"。（剩余6424字）