场所符号学视角下揽月湾旅游景区语言景观研究

打开文本图片集

中图分类号：G122；F592.7 文献标识码：A 文章编号：2096-4110(2025)08(b)-0067-05

A Study on the Linguistic Landscape of MoonBay Tourist Attraction from the Perspective of Place Semiotics

HOU Fengqi, WANG Xianzhi (NorthChina Universityof Scienceand Technology,TangshanHebei,O6321O,China)

Abstract:Thisstudygroundedinthetheoreticalframeworkofplacesemiotics,employsfieldinvestigationmethodstoanalyze thelinguisticlandsapeoftheooBayTouristAractionfromthreeperspectives:odecombinationinsiptionfaturesadplacementstrategis.Theiistoexploreitsharacteristis,functios,andcuralsignificance,terebyichngtheseach ingurbantourismscenes.Thefindingsindicatethatthelinguisticlandscapeofthesenicareaischaracterizedbymulilingualism, culturalrichnessndontextualiedplacementHowever,ialsocesssussuchastebseceoflanguagestadards,eakmultilingualserviecapabilities,thelossofcuturalimageryintranslation,andfragmentedplacementstrategies.Thestudyproposesa strategyofregulatoryovesght,acingultiligalcapabilits,collaboratiecuraltranstioningcntexualizdplac ment,whichoferspracticalsolutionsforsimilarsenicareas toenhancetourismqualityandpresereregionalculture.Thisstrategyis valuableforpromoting teoreticalapplicationandcosculturalcommunicationoflinguisticlandscapesundertheframeworkofall for-one tourism.

Key Words:Lingusticlandsape; Placesemiotics; MoonBayTouristAtraction;Emerging touristcities;Allforonetourism;Re gional culture

在全域旅游发展的新形势下，语言景观作为文化传播的主要媒介，在打造旅游区文化形象、增强旅游者文化体验方面发挥着关键性作用。（剩余8053字）