南京市金银街国际青年艺术街区语言景观研究

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中图分类号：H004 文献标识码：A

文章编号:2096-4110(2025)08(b)-0010-05

Research on Linguistic Landscape of Jinyin Street International Youth Art Block in Nanjing City

CHENG Yun (Hohai University,Nanjing Jiangsu,2111Oo, China)

Abstract:Linguisticlandscapeservesasavitalanalyticaltoolforexaminingurbanlanguageecology.Withtheincreasing influx offoreignersinCina,Njinghaswiessdtheemegeneofannteaoalblock,ateroiialldsigatedasteJintret IntemationalYouthArt Block,whoselinguisticlandscapeischaracterizedbydiversemulilingual signs.Thisstudyemploysageo semioticframeworktoinvestigatebothtypicalandnontypicalsignsinJinyinStreetnalyingtheirdistinctivefeaturesandteotivationsofdiferntsigcreatorstoevaluateteleveloftebck'sinteationalizatio.Findingsrevealthatwhileultilingalismis prevalent in both typical and atypical signs,the high dominance of Chinese in non-typical signage (94.1% ）unveilsa "Chinese-dominant,foreignlanguagemarginalized"realityOficiasignagemaintainsChineseprimacyduetopolicyonstraintsdespiteistiutios intenationalizationeforts,whereasprivatesignagedemonstratesgreatermultlingualdiversitypredominantlymployingforeignlanguages forsymboliccommercialpurposesratherthanfunctionalcommunicationwhichmeanslowattentiontotheactualcommunicativenedsofforeigners.Testudyproposestwooptizationstrategies:setinginformationalsigagewithmnorlanguagesandadding foreignlanguagesonnon-typicalsigagebasedonthesurveyofdemographiccompositionandpracticallanguageneedsofforeignes in Jinyin Street.

Key Words: Linguistic landscape; Untypical sign; Multilingualism; Language service; International block; Nanjing

语言景观由某个地区的公共路牌、广告牌、街道牌、店铺招牌和政府楼宇的公共标牌之上的语言共同构成。（剩余9119字）