基于新文创视角下侗寨文化元素的IP建构与活化研究

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中图分类号：TU982.29 文献标识码：A文章编号:2096-4110(2025)08(b)-0088-05

Research on IP Construction and Revitalization of Dong Village Cultural Elements from the Perspective of New Cultural Creation

TAN Zhiyong (College of FineArtsandDesign,Huaihua University,Huaihua Hunan,418OOo,China)

Abstract:Inthecontemporarycontextwherenewmediatechnologiesareprofoundlyreshaping culturalcosystems,exploring innovativesafeguardinganddynamictransmisionofongvillgetraditionalculurehasbecomeanurgenttask.Thenewcultural-creativeparadigdrivenbyIntellctualProperty(I)providesanopporuneavenueforthemoder transformationofDongculture.Cross medianarrtivestrategiesareutlizedtoachievethemoderntranslationofculturalvalue.Secondarydevelopmentmodelslike"IP + Cultural Tourism" and "IP + Digital Collectibles" bridge the gap between cultural empowerment and industrial value enhancement. Ultimately,thisframeworkpropelsDongvilagculuretowardsinnovationthoughpreservationandransmissionthoughisintion,constructinga mutualyeinforcing mechanismwhereculturalvalueandmarketvaluenoursheachother.Thisarticlestudiesthe constructionsystemofculturalIPelements inDongvilagesfromthreelevels,xploringanewpath toceateethnicculturalIPanda newmodelforthedevelopmentof theindustrialchainofIPproduction,marketig,andmonetization.Itprovidesareferenceforthe protection,inheriane,andioativeevelopntofvilgeculureinultiicreassuchasDnglagesiaovild Tujia villages in western Hunan.

KeyWords:Dongvilages；New Cultural Creativity (NCC)；Cultural IP;Revitalizationpathways；Transmedia storytelling;Industrial Chain Ecosystem

湘西侗族文化属于湘黔桂地区璀璨的少数民族文化之一，侗寨是侗族文化的聚集地和原始保留地，侗寨文化包含乡风民约、风俗节庆、生态理念、人居环境、侗锦服饰、侗戏、大歌等,是侗寨IP建构的主要部分，侗寨作为建筑群落又以其沉淀的时间厚度和独特的空间造型特征，成为典型的时空视觉审美艺术。（剩余7509字）