羌绣非遗展陈空间设计：活态传承与文旅消费共生研究

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中图分类号：J02文献标识码：A

文章编号:2096-4110(2025)08(b)-0077-06

Research on the Coexistence of Dynamic Inheritance and Cultural Tourism Consumption in the Exhibition Space Design of Qiang Embroidery Intangible Cultural Heritage

WU Juan

(SichuanVocationalCollegeofArt,ChengduSichuan,611131,China)

Abstract:Thisresearch is basedon exhibitionspace designandorientedtowards theexperienceeconomy,aiming toconstructa symbioticcarrerforthe"livinginheritance-culturaltourismconsumption"ofQiangembroideryintangibleculturalheritage.Inresponse totheainpointsxistinginthetraditioaldisplayofQiangembroiderysuchasstaticdisplay,fragmentedexperiene,losof culturalconnotationdisufintindustralizationtisesearchiovativelyproposanintegatedsoluionof"gneodig experiencetranslation-mechanismconstruction".BydeconstructingtheculturalgenesofQiangembroidery,itiovativelytraslates theminto three spatial strategies-designing an immersive circular route of "spinning $$ embroidery $$ application" based on the prototypeof"familyworkshos",tivatingteculturalontexttroughARfiepitsenes,andreconstructingteaative;eating touchcontrolembroideryscreens,soundscapes,ndplantdyefragrancesystemstoachievemultisensoryawakeningofvisionear ing,and smell,andupgrading the interaction mode;and arranging the layout in aratio of "30% exhibition -40% workshops -30% consumption",integrating various businessforms toformaclosed loopofcultural"dissemination-experience-consumption".

Key Words:Exhibitionspace; Qiang embroideryintangiblecultural heritage;Living inheritance;Experienceeconomy;Cultural tourism consumption; Symbiotic mechanism

基金项目：阿坝州社会科学界联合会2025年度科研项目“体验经济导向的羌绣非遗展陈空间设计研究——活态传承与文旅消费场景的共生机制构建”（项目编号：ABKT2025013)。（剩余7932字）