新媒体时代医院群众文化宣传工作的实践路径探讨

中图分类号：G249.2 文献标识码：A文章编号：2096-4110（2025）04（c）-0034-05

Discussion on the Practical Path of Hospital Mass Culture Publicity in the New Media Era

YANG Yang

（The Fourth People's Hospital of Liaocheng City， Liaocheng Shandong，252Ooo， China）

Abstract：Thearivalof thenew media eraprovidesareformandinovation path forthepublicityof mass culture inthehospital.Wecanvigorouslypublicizethecootationvalueandvalueofthemassesinthehospitalbyusing WeChatpublicaccount，Weibo，allkindsofortvidopatfosndactivelydepnteluralidentityofteasssineospital.However，hvalf thenewmediaeraalsoincreasesthedificultyofthehospitalmassculturepublicityatities.Forexample，thearivalofnewmedia exposedthenarowcoverageofsocialmediausedinospitalmassculturalpublicityintensifiedtheomogenzationofulturalpub licitycontent，andexposedtelackofinteractivityandpertieneofteplatfor.Basedontepromotionefectofosialsulturepublicity，thispaperfocusesonthetheoreticalbasisofthnewmediaeraandthedefinitionofhospitalmassculture.Inaddition， fourstrategies，includingenchingsocialmedia，optimizingpublicityontent，strengtheningplatforminteractionandanalyinguser neds，reproposed，oingtoprovidefereceforospitalstomothlypromoteassulralpublicityctivisudereackground of the new media era.

Key Words： New mediaera; Hospital; Mass culture; Publicitywork; Sustainable development; Infrastructureconstruction

医院群众文化宣传活动是医院树立良好形象、构建和谐稳定医患关系、实现高质量发展的重要举措。（剩余6965字）