新媒体环境下关公文化的传播策略
中图分类号：J05;G206文献标识码：A
文章编号：2096-4110（2025）04（c）-0029-05
The Current Situation of the Dissemination of Guan Gong Culture in the New Media Environment
HE Bitong （Shanxi Water Conservancy Vocational and Technical Colege， Yuncheng Shanxi， O44Ooo，China）
Abstract：Asan importantcomponent of excelenttraditional Chinese culture，Guan Gongculture hasushered innewdevelopmentopportunities intheneweraofnewmediaenvironment.ThisarticleexploresthediseminationstatusofGuan Gongcultureon onlineplatforms，socialmedia，shortvdeos，digitalpublishing，andotherfieldsbasedonthecharacteristicsofnewmedia，andanalyzesitsdisseminationmode，udiencecharacteristics，andmainproblems.ResearchhasfoundthatthedisseminationfosofGuan Gongculturearebecomingincreasinglydiverseandthecopeofdiseminationisgaduallyexpanding，butitalsofaceshallenges suchasfragmentedcontent，commercializationtendencies，andculturalmisreading.Inresponsetoteseisues，thisarticleproposes sugestionsforoptiizingcommunicationstrategiestopromotethecreativetransformationandinnovativedevelopmentofGuanGong culture.
Key Words：Guan Gongculture; New media; Cultural dissemination; Digitize; Cultural innovation; Globalcommunication
关公文化源于三国历史人物关羽的忠义精神，经过千百年的积淀已经成为中华文化的重要象征。（剩余7098字）