共同富裕目标下职业院校赋能涉农企业数商兴农的路径及对策

中图分类号：F323 文献标志码：A 文章编号：2096-9902（2025）23-0159-05

Abstract：RuralRevitalizationthroughDigitalCommerce，whichrestructurestheagricultural industrychainandvalue distributiomodelthroughdigitalmeans，hasbecomeanimportantapproachforagriculturalenterprisestopromoteagricultural developmentandincreasefarmers‘income.Basedonfieldinterviewsandquestionnairesurveysconductedamongagricultural enterprisesinZhejingProvince，itwasfoundthattheystillcommonlyfacechallngessuchasinsuficientdigitaltechnology applicationandinovationcapabities，lagingmarketandbranddevelopment，ashortageofdigitaltalent，andinadequatepolicy andservicesupportsystemsintheprocessofadvancingRuralRevitalizationthroughDigitalCommerce.Toleveragetheroleof vocationalcolegesincommonprosperity，anempowermentmechanismcenteredon"demandorientation-resourceintegrationbenefitsharing"wasconstructed.Furthermore，pathwaystosupportthedevelopmentofRuralRevitlizationthroughDigital Commerceinagriculturalenterpriseswereproposed，includingdeepeningindustry-educationintegration，optimizingresource allcationandstrengtheningtechnicalservices.Thisaimstoprovidepracticalreferenesforcomprehensivelypromotingrural revitalization and common prosperity.

Keywords：RuralRevitalizationthroughDigitalCommerce;agriculturalenterprise;commonprosperity；vocationalcolege; Zhejiang Province

自2012年以来，中央一号文件连续多次强调发展农村电子商务，凸显了国家层面对该领域的高度重视与政策延续性。（剩余8088字）