农村电商对农民增收的作用机制分析

中图分类号：F323 文献标志码：A 文章编号：2096-9902（2025）21-0005-04

Abstract：Asaproductofthedeepintegrationofthedigitaleconomyandtheruralrevitalizationstrategy，rurale-commerce canefectivelyalocateresources，suchasthemarket，technologyorganizationandhumanresources，andreconstructthe traditionalagriculturalproductionrelations.Rurale-commercehasalsofoedasignificantlong-tailefectonincreasingfarers income.E-commerceplatforms，breaking through geographicalrestrictions，canpreciselymatchrural supplywith marketdemand. Withthehelpofdigitaltools，theycanfurtherreducethecostofagriculturalproducttransactionsabroad.Themoder distributionrelationshipsandhumanresourcemanagementmethodsbroughtaboutbythedevelopmentofe-commercecanalso providesstainedmomentumforruraldevelopment.Inordertofurtherleveragetheroleofrurale-commerceinincreasing farmers'income，localgovernmentsshouldstrengthentheconstructionofcoldchainlogistics，improve5Gmobilenetworks， providefarmerswithrelevanttrainingone-commercedevelopment，formapolicyinnovationcoordinationsystem，andpromote farmers'income increase andagricultural modermization development，thereby forming a virtuouscycle.

Keywords： rural e-commerce;farmers'income increase;new farmer; direct effct; indirect effect

在城乡二元结构转型的背景之下，农村电商的发展成为农业现代化转型的一个重要引擎。（剩余6587字）