名企引领下涉农高职院校数智营销人才培养创新与实践

中图分类号：C961 文献标志码：A 文章编号：2096-9902（2025）19-0018-05

Abstract：Againstthebackdropoftheboomingdevelopmentofthedigitaleconomy，agriculturalenterpriseshaveanurgent demandfor"digitalintellgene"marketingalentsHoweverurrntagiculturalvocatioalcollgsfacdifultiinulivating suchtalents，suchasoutdatedcuiculumsystems，insuffcientpracticalabiltiesof teachrs，andweakpractcalteaching.Famous enterprises，withtheirmarketinsights，practicalresources，andtechnologicaladvantages，havebecomeakeyforcedriving inovationintalentcultivation.Throughschoolenterprisecooperation，thecuriculumsystemcanberestructuredandintegrated withdigitalelementssuchasbigdatamarketingandartfcialintellgencemarketingtodevelodynamicallyupdatedschool enterprisecooperationcourses；iovatetheconstructionofteachingstaffatractandtraindualqualifedteachers，andstrengthn practicaltraininginenterprises；improvepracticalteaching，establishoncampustraining bases，anddepenoffcampusintership cooperation.Thismodelhasachievedsignificantresults，notonlyimprovingstudents'professonalskillsandemployment competitivenessbutalsopromotingthedigitaltransformationofagriculturalindustries.Inthefuture，itisnecesaryto continuouslyoptimizethecurculum，faculty，schoolenterprisecooperation，andevaluationsystemtoadapttoindustry development.

Keywords：guidedbyfamousenterprise;agriculturalvocationalcollge;digital inteligence;talenttraining;marketing

在数字经济浪潮下，数智营销凭借大数据、人工智能等技术，成为企业竞争的核心手段，对涉农领域而言，其价值同样显著。（剩余7235字）