跨境电商背景下商务英语人才标准化培养模式的创新研究

Innovative Research on Standardized Cultivation Mode of Business English Talents under the Background of Cross-border E-commerce

ZHOU Jin-hua（Xing Zhi College of Xi’an University of Finance and Economics）

Abstract： With the development of cross-border e-commerce trade， enterprise’ demand for business English talents has increased. Therefore， educational institutions need to strengthen the standardized cultivation of business English talents in light of the actual situation. This paper analyzes the significance of the standardized cultivation of business English talents in the new era. Based on the current situation of education and teaching， it puts forward the problems in the standardized cultivation of business English talents， summarizes the corresponding talent cultivation strategies， and strives to continuously improve the quality of the standardized cultivation of business English talents.

Keywords： cross border e-commerce， standardization， business English， talent cultivation

0 引 言

在全球经济一体化和数字化浪潮的推动下，跨境电商已成为国际贸易领域中最具活力和潜力的新兴业态之一。（剩余3856字）