红色旅游服务标准体系构建研究

——以周恩来纪念馆为例

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Research on the Construction of Red Tourism Service Standards System –Taking the Zhou Enlai Memorial Hall as an Example

QI Su-juan1 CAO Si-qi2* （1. Zhou Enlai Memorial Hall; 2. Jiangsu Institute of Quality and Standardization）

Abstract： This paper selects the Zhou Enlai Memorial Hall as the research object， deeply analyzes and clarifies the strategies and methods for the construction of the red tourism service standards system， and constructs a complete set of red tourism service standards system framework. The framework aims to provide solid technical support and theoretical guidance for the high-quality development of red tourism services in China.

Keywords： red tourism， standards system， Zhou Enlai Memorial Hall

0 引 言

位于江苏省淮安市，1986年3月由中宣部批准兴建，1992年1月6日落成开放，邓小平同志亲笔题写馆名，馆区整体建筑造型庄严肃穆，形式朴实典雅。（剩余3620字）