基于PBL模式的中职财经商贸课程教学方式创新研究

——以“网络营销”课程的革新实践为例

中图分类号：G420；TP393.4 文献标志码：B 文章编码：1672-7274（2025）04-0235-03

Abstract： "Network Marketing Planning" is an important teaching content of the "Network Marketing" course. Based on the clear requirementsof professional jobabilities，the author reconstructs the course content and takes the teaching project "Network Sales Tomatoes - Carrying out Network Marketing Drainage" as the research object.The PBLteaching method is introduced intothe teaching practiceof this project，and the teaching practice is summarized from five parts： teaching design，implementation process，implementation effectivenes，characteristicsand innovation. The application of PBL teaching method in vocational finance and commerce courses has strong guiding significance.

Keywords： innovative practice; refactoring the curriculum; PBL teaching method; network drainage

1 PBL教学法简介

“PBL”（Problem-BasedLearning）教学法，即“基于问题学习”教学法，它是指以问题为出发点，引导学生进行研究，结合理论和实践，运用知识和技能寻求解决问题方法的教学方法1。（剩余4448字）