基于OEM模式的客户定制化信息类产品制造管理

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中图分类号：F406.2；TP3 文献标志码：A 文章编码：1672-7274（2025）04-0185-03

Abstract： The manufacturing management of customer-customized information products based on the OEM model is faced withchalenges，mainlyincluding poor connectionbetween production plans and demands，dificulties in quality control，difficulties in supply chaincoordination，difficulties incost control and low communication effciency. This paper improves the response speed and reduces costs through strategies such as optimizing demand management，introducing digital technologies，strengthening qualitycontrolandenhancing supplychaincollaboration.

Keywords： OEM model; customer customization; information products; manufacturing management

0 引言

随着经济全球化的快速发展和信息技术的不断进步，市场需求呈现出个性化、多样化的趋势，尤其是在信息类产品领域1]。（剩余4606字）