新媒体在文化馆群众文化活动中的应用研究

文章编码：1672-7274（2025）04-0114-03

Abstract：This article explores the application ofnew media in cultural center masscultural activities，analyzes the positive impact and challnges brought bynew media，and elaborates on how to innovate cultural activity forms through new mediato enhance mass participationand service eficiency.Basedon the actual case of Zheng'an County Cultural Center， the article also proposes specific application strategies and implementation paths，aiming to promote the high-quality development of cultural centers in the new media environment.

Keywords：new media; cultural center;mass culture;activity application

新媒体对文化馆群众文化活动的影响

1.1积极影响

1.1.1拓宽传播渠道与增强互动性

新媒体的兴起打破了传统媒体的时空限制，为文化馆群众文化活动提供了更为广阔的传播空间。（剩余4638字）