基于SEM方法的吐鲁番葡萄公用品牌竞争力影响因素及提升策略研究

打开文本图片集

中图分类号：F323.5 文献标志码：A 文章编号：2096-9902（2026）01-0109-04

Abstract：Turpangrapes benefitfrom theiruniquelocationadvantages，bringing hugebenefitstotheTurpanPrefectureand promotingeconomicdevelopment.Thispaperanalyzes thedevelopmentstatusof Turpangrapes fromthedimensionsof public brandcompetitivenessandrelevantfactors thataffctbrandcompetitiveness.Through literaturecombing，empiricalanalysis，nd questionnaires，structuralequationmodel（SEM）isusedtoanalyzethebrandcompetitivenessof Turpangrapes.Influencingfactors，hoping to promote the brand building of Turpan grapes.

Keywords：Turpan grape；agricultural brand;brand competitiveness；SEM; influencing factors

农业品牌是加快建设农业强国，推进农业农村现代化的重要标志。（剩余4722字）