“双特色”视域下应用型民办本科高校新商科专业建设探索

摘  要：为适应区域经济发展需要，地方应用型高校新商科人才培养目标需要面向行业发展需求。针对湖北省应用型高校新商科专业建设现状，结合武汉设计工程学院阐述“双特色”视域下民办高校新商科专业建设内容、模式和路径，以期为同类高校有效开展应用型人才培养提供有益参考。

关键词：双特色；商科专业；应用型人才；大数据+；实践教学

中图分类号：C961      文献标志码：A          文章编号：2096-000X（2025）S2-0025-04

Abstract： In order to meet the needs of regional economic development， the training objectives of new business talents in local application-oriented colleges and universities should be oriented to the needs of industry development. Based on the current situation of new business major construction in applied colleges and universities in Hubei province， this paper expounds the content， model and path of new business major construction in private colleges and universities from the perspective of "double characteristics"， in order to provide useful reference for similar colleges and universities to effectively carry out applied talents training.

Keywords： double characteristics; major in business; applied talents; big data+; practical teaching

湖北省普通高校商科专业布点多，服务地方经济发展潜力大。（剩余7335字）