体旅融合视角下休闲体育产业的创新发展模式研究

【中图分类号】G812 【文献标识码】A 【文章编号】2095-2813（2025）21-0097-03

Research onthe Innovative DevelopmentModelofLeisure Sports Industry from the Perspective of Sportsand Tourism Integration

MAO Daxiong1 MAO Baimeng² LI Jian1CHEN Jie³

1.Guiyang Instituteof Information Science and Technology，Guiyang，Guizhou Province，55oooo China;2.Mingyuan

Middle School， Guanshanhu District， Guiyang， Guizhou Province，550o81 China;3.Huishui County No.1 Primary School. Oiannan Buvi and Miao Autonomous Prefecture. Guizhou Province. 55o6Oo China

[Abstract] Sports and tourism integration refers to the cross-border integrationof sports resources and tourism resources，which enhances the atractiveness andconsumption vitalityof tourist destinations through sports events，sports experiences，outdoor explorations，and other forms，while also providinga broader market space for the sports industry. As an important carier for the integration ofsports and tourism，the leisure sports industry is seizing unprecedented development opportunities through the improvement of consumer health awareness，policy guidance and digital technology empowerment.This article focusesonthe innovative development pathof the leisure sports industry from the perspectiveof the integrationof sportsand tourism.It systematicallyanalyzes thedevelopmentoportunities brought bythe surge inmarket demand，policysupport，andtechnological progress，nd proposes coresponding strategies from three dimensions： product supply，consumption expansion，and project innovation，in order to provide theoretical support and practical reference for the high-quality development of the leisure sports industry.

[Keywords] Integrationofsports and tourism perspective; Leisure sports industry;Development model; Innovation strategy

随着健康中国战略的全面推进与文化旅游产业的快速升级，体育产业与旅游产业的深度融合成为推动国民经济高质量发展的重要引擎。（剩余4174字）