全民健身视域下大众健美操传播路径研究

【中图分类号】G831.3 【文献标识码】A

【文章编号】2095-2813（2025）21-0086-03

Research on the Dissemination Path ofMass Aerobics from the Perspective of National Fitness

BAI Xue

Jiangsu College ofNursing，Huaian，Jiangsu Province，223oo5 China [Abstract] Underthebackgroundof thenational fitnesstrategy，thediseminationof mass aerobics faces problems such as unbalanced resourceallocation （urban-rural diferences，insufficientcoverageofdiferent groups），weak professional guidancecapabilities，andsingleactivitycontentand promotion forms （homogenization，insuffcientdigitalapplication， shallow cultural connotation exploration）.This research aims to explore the optimization of its dissemination path tofully leverage itscore value inenhancing the national physical fitness，promoting social integration，anddriving the development of the sports industry.Therefore，the following suggestions are proposedtoestablisha hierarchical eventactivitysystemand multiple-scenario promotion models;Itinnovates promotion models，utilizessmart platforms to empower individual exercise，creates a multimedia communication chain，and strengthens the embedding of health knowledge; It deepens the colaborative mechanism among the government，society，and market，integrates policy resources，stimulates the vitality of social organizations，and explores market-oriented operations.Through the optimization of these paths，it willpromote the scientific popularizationand sustainabledevelopmentof mass aerobics， and facilitate the deep integration of the national fitness and Health China strategies.

[Keywords] National fitness;Mass aerobics; Fitness promotion; Dissemination path

大众健美操作为融合体育、艺术与音乐的综合健身形式，凭借其适应性广、趣味性强及健身效果显著的特点，已成为全民健身工程的重要载体[1]。（剩余4503字）