地方文献赋能文旅IP打造及品牌推广实践研究

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中图分类号：G253；F592文献标识码：A

文章编号:2096-4110(2025)06(c)-0088-05

Research on the Practice of Local Literature Empowering Cultural Tourism IP Creation and Brand Promotion

TANG Jing

(HunanLibrary,ChangshaHunan,41OO11,China)

Abstract:Astetrendofculturalourismintegationconiuestoeepen,localiterature,servingasanimporantcaforin heritingand promotingregionalculture,playsauniqueroleincreatingculturaltourismIPandbrandpromotion.Basedontheanaly sisof practicalcasesfromvariouspubliclbraries,thisstudyemploysmethodsincludingliteraturereview,caseanalysis,andfieldresearchtoexplorethepracticalapproachesoflocalliteratureinculturaltourismIPincubation,culturalconnotationextractionnd brandcharacteristicshaping.Theresarchfidsthatefectivelyintegatinglocaliteratureresources,deplyminingculuralelemnts, andinnovatingcommunicationmethodsarekeytoenhancingtheinfluenceofculturaltourismIP.Inresponsetocuentisuessuch asresourcefragmentation,lowIecognitionandliitedpromotiochanels,thestudyproposesoptimzationsuggestiosincluding buildingadigialsouceliraryforlocaliterature,eatinganIustermatrix,inovatigdversepromotiomodes,andiroing operationmechanisms.Thesesuggestions providetheoreticalbasisandpracticalreferenceforpromoting high-qualitydevelopmentof cultural tourism empowered by local literature.

Key words:Localiterature; Cultural tourismIP;Brandpromotion; Cultural hritage;Digitalconstruction;Resource integration

文化是旅游的灵魂，文旅融合成为新时代旅游业发展的重要趋势，地方文献记录地域历史文化变迁轨迹，蕴含丰富文化价值与旅游资源。（剩余7171字）