绵阳市文化旅游产业数字化发展研究

中图分类号：G127 文献标识码：A 文章编号:2096-4110(2025)06(c)-0058-05

Development Pathways for Mianyang's Cultural Tourism Industry Driven by Digitalization

YANG Qi (MianyangPloytechnic,Mianyang Sichuan, 621Ooo, China)

Abstract:Mianyang,as thesecond largest economyin Sichuan Provinceandanimportant node cityinthe Bashu Cultural Tourism Corridor,aims tobuildaculturalsubcenterforChengdu Chongqing andacultural tourismcenterfor theFujiang River Basin inthecontextofculturalandtourismintegration.Thispaperfocusesonthedigitalizationof Mianyangscultural tourismindustry. Basedoanitroductiontoitsulturaltoussocs,dgialhologifrastructurendevelopntievements,ialy andpointsoutexistngprblsudingisuintdigialpreparatiofeelltultualresousndeqatestreghofdigitalculturalequipment,lowdigitalizationlevelofpublicculturalservics,andthelackofadigitallayoutandgoverancesystefor theculturaliusrditioalyproposeveloptpatfrospectsuchssrutinggitalalidstaad system,developingplfoecoomyreatingimesivebusinessforats,ndmtingemegingconsumptionemands.Meaile sugestionsareputard,incdingsrengthenngpolicyupport,integatingndaplyingdatauildingbandstougo fline integration,and cultivating new digital cultural tourism talents.

KeyWords:Mianyangcultural tourism;Digitaldevelopment;Digital technology;Platforconomy;Immersivebusine fors; Innovative paths

《“十四五"文化和旅游科技创新规划》指出，云计算、物联网、人工智能、大数据等新一代信息技术为文旅科技创新提供动力，全面提升运行效率与消费体验，加速推动发展方式变革。（剩余8447字）