数字化背景下湖南博物院虚拟空间语言景观分析

打开文本图片集

中图分类号：G260.7 文献标识码：A 文章编号:2096-4110(2025)06(c)-0078-05

Analysis of the Virtual Spatial Language Landscape of Hunan Museum in the Context of Digitalization

XIAO Yutong (Hebei Normal University,Shijiazhuang Hebei, O5OO24, China)

Abstract:Virtuallanguage landscape,asoneofthemanifestationsofatypicallanguagelandscape,hasgraduallybecomeahot topicinlanguagelandscaperesearchathomeandabroad.Theoficialwebsiteofthemuseumconstructsauniquevirtuallanguage landscapethroughvarioussymbols,becomingaforefrontforshowcasingregionalculturalcharacteristicsandpromotingculturaldisseminationandexchange.Thisstudytakes Hunan Museumasanexampleandcombines thetheoryof placesemioticstosummarize thecharacteristics,fors,ndfunctiosofitslanguagesignsfroultiplepspecives.asedonthisteultimodaliate international,ndregionalfeaturesofitslanguagelandscapearedrived.issudylsocompaedthelanguagelandscapecostru tionofwell-knowuseebsitsatomeandabrodndprovdedelevantsugesiosfotiingtevirtalgagelad scapecostructionofHunan Museufromfiveaspects,inorder tofurtherenrichtheresearchonvirtualspacelanguagelandscape, promote the inheritance and dissemination of Chinese culture,and promote cultural confidence and self-improvement.

Key Words: Virtual space; Language landscape;Hunan Museumoficial website; Place semiotics;Culturaldisemination;Sociolinguistics

Landry和Bourhis[最先提出并使用“语言景观”的概念，将其界定为：“出现在公共路牌、广告牌、街名、地名、商铺招牌及政府楼宇的公共标牌之上的语言共同构成某个属地、地区或城市群的语言景观”当下，随着数字技术的快速发展，语言景观的研究对象逐渐从实体空间拓展至虚拟空间，形成“虚拟语言景观"这一新兴研究领域，国内对于这一领域的研究方兴未艾。（剩余8270字）