基于文化传播5W模式的荆楚文化对外传播策略研究

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中图分类号：G122；G206文献标识码：A

文章编号:2096-4110(2025)06(c)-0035-05

Research on the Strategy of Spreading Jingchu Culture to Foreign Countries Based on the 5W Model of Cultural Communication

TANG Xuemei

(Wuhan Railway Vocational College of Technology,Wuhan Hubei, 43O2O5,China)

Abstract:Basedonthe5WmodelofculturalcommunicationproposedbyHaroldLasswell,thecurrentdisseminationofJingchu cultureabroadfacesissessuchasinsuficientcollborationamongcommunicationentities,laggingcontentinovationandtransfor mation,eedformprovedchanelitegationfencyckofprisedicegetingndancompletealutioeT addresseelgs,isarygltartylboatihdioteaote andexpandcommunicationchannels，acuratelymetaudience neds,andimprovetheevaluationsystem.These measuresaimto breakthroughtolencksinteiteatioaldissemnatioofJingchuculure,anceitslobalifuence,andprooteectie and deep exchanges and dissemination of Chinese culture worldwide.

Key Words: Culturalcommunication;5Wmodel; Jingchuculture;Foreigncommunication; Currnt situationanalysis;Communi cation strategy

中华文明源远流长，是迄今为止从未中断的文明。（剩余8056字）