乡村振兴背景下社区参与乡村旅游发展策略研究

一一以德清莫干山为例

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中图分类号：F323 文献标志码：A 文章编号：2096-9902（2025）16-0102-05

Abstract：Withtheimprovementofthelivingstandardsandthetransformationofthelifestyleofurbanandruralresidents， ruraltourismhasevolvedfromthe"sightseingeconomy”tothe"experienceeconomy".MoganshaninDeqinghasbecomea modelofruralhomestaydevelopmentinChinawithits"Yangjiale"homestayeconomy.ThisstudytakesMoganshaninDeqingas acase.Bydesigningaperceptionquestionnirescaleforcommunitypartcipationinruraltourismdevelopment，asurveywas conductedamongcommunityresidentsTheresultsshowthattherearediferencesinresidents‘satisfactionineconomic，social， psychologicalandotheraspects，andtherearealsoproblemssuchasculturallevelrestrictingoperation，insufcientparticipation inplaningandmanagement，andlackofunderstandingofpolicies.Basedonthis，countermeasuressuchasconstructinga tripartitecolaborativecooperationmechanismamongthegoverment，enterprisesandthecommunityimplementingthepalel developmentof eliteintroductionandlocalempowerment，improving theparticipatoryplannnganddemocraticdecision-making mechanism，buildingadigitalinformationserviceplatform，ndpromotingthetwo-wayempowermentbetwenhighendhomestas andlocalcommunitiesareproposed.Theaimistoimprovethecommunitytourismtheoryexplorethepathofuralevitalization， and provide a reference for the coordinated development model of "homestay plus community"in other rural areas.

Keyords：ruralrevitalization；communityparticipation；tourismdevelopment；homestayeconomy;Moganshan Mountainin Deqing

近年来，随着城乡居民收入水平的提高和生活方式的转变，乡村旅游逐渐从“观光经济"向“体验经济”转型升级。（剩余6833字）