乡村振兴背景下“互联网 +”助力苗族织锦的传承与保护研究

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中图分类号：TS141.8 文献标志码：A 文章编号：2096-9902（2025）16-0027-05

Abstract：InthecontextofthecomprehensiveadvancementoftheRuralRevitalizationStrategy，theinheritanceand protectionofnational traditionalcultureareofgreatsignificancetoruralculturalrevitalizationandeconomicdevelopment.Asa treasureof Miaotraditionalculture，Miaobrocadecarresprofoundhistoricalandculturalconotations，，butitcurrentlyfaces dificultiesuchasagapininheritancetalentsandinsuffcientmarketcompetiveness.Thisarticleexploreshow"Intemetplus" canhelpMiaobrocade，andcombineitwithXijiangQianuMiaoVilagetourismindustrytopromoteMiaobrocade，increaseits popularityandintegratebrocadewithandicraftslothing，omedecorationandicraftsandotherinustriesIovativeproduct development，openupbrocadesaleschannels，expandsales，adapttothetimesandmakeprogresswiththetimes，soasto promote the continuation and inheritance of the Miao brocade of intangible cultural heritage.

Keywords：Miaobrocade;ruralrevitalization;cultural inheritance;protectionand inheritancestrategy;Internetpl

党的二十大报告提出，要“扎实推动乡村产业、人才、文化、生态、组织振兴”。（剩余7129字）