“诗城”马鞍山的城市形象传播路径

——从“钢城”到“诗城”的文化重塑

中图分类号：G206 文献标识码：A 文章编号：2095-6916（2025）10-0081-04

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ThePathway of Ma'anshan' s City Image Communication

—Cultural Reshaping from the “Steel City” to the“Poetry City'

Zhou Qiang

（PartySchool of theHeCountyCommitteeofC.P.C，Ma’anshan238200）

Abstract：Ma’anshaninAnhuiProvince wasonceknownasthe“StelCity”，butwithintensifiedurbancompetitionandeconomic restructuring，itssingle-industryimagecannolongermetthedemandsofmodeurbandevelopmentScenetheoryemphasizesatcity imagecommunicationshouldbedonethroughmulti-layeredandmulti-dimensionalsceneconstructiontopresenttheuniquenessand culturalconnotationsofacityIntheprocessofculturalreshaping，Ma’anshanemploysscenetheorytoenhanceitscityimage communication.Byconstructingpoeticculturalscenesinlandscapemedia，presentingtheminmassmedia，andoferingexperiential activitiesnculuralevents，Ma’anshaectivelyomuniatesitsimageasth“PoetryCity.isapproachbooststhei’sultural soft power，createsauniqueculturalidentity，andfostersapositiveinteractionbetwnculturendtheeconomytherebyincreasingte city’s appeal and recognition.

Keywords：“Poetry City” Ma’ anshan; city image communication; cultural reshaping; scene theory

马鞍山位于长江中下游是中国著名的工业城市，曾以“钢城”闻名。（剩余5987字）