从后装走向前装的车载娱乐产品

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中图分类号：U463.671 文献标识码：A 文章编号：1003-8639（2025）08-0125-03

【Abstract】After the purchaseof a vehicle，some owners are wiling to modify the vehicle based on practical or personalized needs.Some busineses are alsowillng todevelopcorresponding products，through modified store，4Sstore， online storeand other channels forsales.Afteraperiodof market cultivation，some products due to strong interaction，can solvetheactual needsof usersandotherreasons，the OEMswillbe included inthe development needsof in-car entertainment pre-installtionproducts.TakingcarKTVasanexample，thispapercombs the technicalrouteofconsumer electronicsandrear-loadedcar KTV，andanalyzesand develops the technical routeof itspre-loading，providing development ideas for car entertainment products from post-loading to front-loading.

[Key words】 post-installed products；pre-installed products；in-car entertainment；car KT

1 对标分析

过去，车载多媒体的表现形式包括FM/AM电台、网络电台、视频等，当用户选择好音源后，车机播放时，驾驶员被动接收。（剩余2792字）