功能目的论视域下市场营销英译策略研究

中图分类号：H315.9 DOI：10. 12339/j. issn. 1673-8578.2025.06.015

English Translation Strategies of Marketing Texts from the Perspective of Skopos Theory//CAI Xinrui， WANG Lixin

Abstract：Thisstudyaplies Sops Teorytoanalyzetraslationstrategiesinmarketingtexts，focusingonlexicalandsyntactictech niquessuchasplfatioisitecesgmetationdicetrasforatioThiistaetetiveot oreticalcommunication.Thisstudynotonlyeriches theaplicationscopeofSkopos Theorybutalsoprovidestheoreticalguidanceand strategic reference for translation in the field of marketing.

Keywords：marketing translation; Skopos theory ; translation strategies

0 引言

市场营销学是一门源自西方的现代应用学科。（剩余3857字）