新商科背景下管理沟通课程“翻转课堂"教学模式改革与实践

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中图分类号：G640 文献标志码：A 文章编号：2096-000X（2025）14-0150-05

DOI：10.19980/j.CN23-1593/G4.2025.14.036

Abstract：Digitalizationofeducationisanimportantpartofaccelerating theconstructionofaneducationpowerhouse. Realizingflippdclasroomsandactivelypromotinginovationinstudent-centeredteachingmodelsarekeyissuesfacinghigher educatioreform.ManagementCommunicationisacoursethatemphasizespracticalityandapplicabilityItsteachingohjectiveis toequipstudentswiththeabiltytoapplyrelevantcommunicationknowledgeforindependentthinkingandproblem-solving，in linewiththecultivationgoalofapplication-orientedtalentsinthecontextof"newbusiness".Thisstudyfocusesontheability requirementsoftheindustryandsocietyforprofessionaltalentcultivation.Takingthe"ManagementCommunication"courseat ZhejiangUniversityofFinanceandEconomicsasanexample，basedonconstructivisttheoryandtheSOAPlearningmodel，this studyexploresthereformandpracticeofflippedclasroomteaching basedontheembeddingofmultipleteachingmethods， promoting the improvement of talent cultivation quality in the context of the new business school.

Keywords：newbusines;flippedclasroom;multipleteaching methods；ConstructivistTheory；managementcommunication

教育变革与时代发展紧密相连、相辅相成，新商科是商科教育主动服务于新经济的战略性调整。（剩余7359字）