全媒体时代青年主流意识形态认同的风险挑战与应对策略

中图分类号：G206；D64 文献标识码：A 文章编号：1004-0714（2025）09-0147-05

Risks，Challenges，andCountermeasuresinYouth’sldentityRecognitionofMainstream ldeologyintheAll-MediaEra

LIN Chen （Instituteofawdoitical，enzhenAcademyofocialiences8ozenGuangdongin）

Abstract：In the era ofall-media，the publicopinion ecology，medialandscape and communication methods areundergoing profound and complex changes.Informationis everywhere，accessible to everyone andused by al1.As“nativesofthe Internet”，theyouthgroup’slifestyle，communicationmethodsandvalue orientation aredeeplyinfluenced bytheal1-mediaenvironment.Ontheone hand，new mediainteraction formsprovide technological empowerment for theconstructionof the youth’smainstreamideologicalidentity，but on the other hand，theyalsobringa seriesof impactsand challenges.The“decentralization”ofinformation acquisition，the“personalization”of value dissemination，the“addictiveness”of digital technology and the "clustering”ofinformation cocoons have，toacertainextent，profoundlyaffected the youth's identificationwiththemainstreamideology.Inthefaceof themultipleinfluencesbrought bynewtechnologiesandnew scenarios，itis necessary totakemultiplemeasures and comprehensive policies，continuously consolidate therealistic foundation，consolidate the mainstream position，reconstruct the media environment，enhance the charmof discourse，and shapea new patternof mainstreamlideological identityin theall-media era.

Keywords：All-MediaEra;MainstreamIdeology;Identity

党的二十大报告提出“建设具有强大凝聚力和引领力的社会主义意识形态”，强调在科技和传播方式不断革新的环境下，要“加强全媒体传播体系建设，塑造主流舆论新格局"。（剩余9391字）