“地瓜经济"赋能海宁非遗产业高质量耦合共创

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中图分类号：G127 文献标识码：A 文章编号：1004-0714（2025）09-0126-04

The“Sweet Potato Economy” Empowers High-Quality Coupling and Co-Creation of Haining’s Intangible Cultural Heritage Industry

SUJialu （ZhejiangUniversityofFinance&Economics DongFangCollege，3l44o8，Jiaxing，Zhejiang，China）

Abstract：In the era of digital economy，the protection of intangible cultural heritage has become an emergingeconomic strategy.Theintangiblecultural heritage industryinHainingis empoweredbythe“sweet po tatoeconomy”cross-border，exploring high-qualitycouplingandcocreationpaths.Through on-siteresearch and caseanalysis，drawa“sweet potato portrait"of Haining' intangibleculturalheritageindustry，and discover the coupling premise and necessity of co creation of Haining' intangiblecultural heritageindustry.Atthe same time，a preliminary constructionof the Haining intangiblecultural heritage industry pro tection ecosystem will be carried out，linking the“vine talents”of Haining intangible cultural heritage based on physical space;Building“cultural specialties”based on the primary version of Haining's intangibleculturalheritageindustry Linking Hainingintangiblecultural heritage“digital genes”based on virtual space; Exploring the“underlyinglogic”of the Haining intangible cultural heritage industry ecosystem. Theresearchaims topromotethe“interactive fit”between vinetalent reservesand Hainingintangiblecultural heritage virtual reality： Explore the“co creation of elegance and customs”of cultural specialties， temperature，andtherevitalizatio Hainingintangi culturalheritagecraftsmanship;Decodingdigital genesequencingandthe“genelink" of the Haining Intangible Cultural Heritage Community；Promote the opera tionofunderlying logicandthedual wheeldriveof Haining IntangibleCultural Heritageasa“window for common prosperity"

Keywords：Sweet Potato Economy; Haining Intangible Cultural Heritage; Industrialization; High Quality Development;Coupling Logic

一、引言

数字经济新语境下，非遗产业“打开方式"突破物理圈层，以新晋网红ID大步迈向元宇宙，构建起多维赋值的非遗命运共同体，成为“双循环”发展格局中有着鲜明文化之魂的重要经济战略。（剩余6007字）