资源约束下专精特新企业技术研发与市场扩展平衡策略研究

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中图分类号：F832.48 文献标识码：A 文章编号：1004-0714（2025）09-0059-04

Balancing Technology R&Dand Market Expansionin Specialized， Refined， Unique，and Innovative （SRUl） Enterprises Under Resource Constraints：A Strategic Study

LIUMingkun

（HubeiUniversityofTechnology，43oo68，Wuhan，Hubei，China）

Abstract：This study explores thedual objectives ofSRUI enterprises-technologicalinnovationand market expansion-under resource-constrained conditions，aiming toachieveequilibriumthrough rational resource allocation.Using EnterpriseYasacasestudy，the paper analyzes critical successfulinitiatives implementedtoreconcilethesedual goalsamidchallenges，whilecomparing balancing strategiesacross different development phases.Findings reveal that SRUI enterprises can harmonize technological advancement with marketgrowth byadopting targeted market positioning，flexibleresourceallocation，and enhanced internalexternal collaboration.This synergy fosters positive interaction，ultimately strengthening competitiveness and sustainability.

Keywords：Specialized，Refined，Unique，and Innovative（SRUI） Enterprises;TechnologyR&D;Market Expansion;BalancingStrategies

一、引言

在当前竞争愈演愈烈的形势下，全球经济格局及国内市场环境持续调整，创新被视作推动经济的关键要素，企业的存续和发展必须面对技术创新和市场扩展的双重难题。（剩余7411字）