探究广播电视与新媒体的深度融合

中图分类号：TN929.53；TN94;TP393.4 文献标志码：A 文章编码：1672-7274（2025）05-0191-03

Abstract： The rapid rise of new media has had a severe impact on the development of broadcasting and television media，with serious audience loss.Broadcasting and television media need to actively seek innovation and breakthroughs，deeply integrate with new media，in order to gain widespread atention from audiences and achieve sustainabledevelopment.Thisarticle explores the practical significanceof thedeep integrationofradioand television with newmedia，pointsoutthechallengesfacedbymediaintegrationandproposesstrategiesfortheintegrationofradio and television with newmedia. Intended to promote thedeep integration of radioand television with new media，met the informationneedsofaudiences，enhancethedisseminationofnewsinformation，improvethecompetitivenessofadioand television media，and inject new momentum into the innovative development of radio and television media.

Keywords：radioand television;newmedia; deep intergration

0 引言

广播电视媒体具有较强的权威性和公信力，一直以来受到人民群众的信赖，是大家获取新闻信息的重要渠道。（剩余4555字）