东数西算 背景下生成式AI赋能数字文化产业发展探讨

中图分类号：TP18 文献标志码：A

Abstract：Withthecontinuous developmentofartificial intelligence，bigdata，and big model technologies，the digital cultural industry is greatly impacted by generative AI under the strategic background of "East data，West computing". As anewtype ofproductivity，the integration ofAI technology and digitalculturehas enormous potential for development.The article elaborates on the apication scenarios of generative AI inthe digital cultural industry， analyzes therisks and chalenges it brings to the digitalcultural industry，and proposes countermeasures，aiming to provide reference for promoting the development of China's digital cultural industry in the coming years.

Keywords： digital culture; generative AI; empowerment; east data，west computing

人工智能技术在全球产业市场异军突起，我们正在进入“数智时代”，形形色色的数智产业迅猛涌来，数字经济、数字文化要搭上人工智能的快车道，必须建立在高效、强壮的数智算力底座上。（剩余4580字）