数字乡村背景下农村以文化人的内生动力研究

中图分类号：F323 文献标志码：A 文章编号：2096-9902(2026)05-0073-04

Abstract:Againstthebackdropofin-depth advancementof digitalruralareaconstruction,thekeytoachieving thegoalof "RuralReinvigorationthroughCulture"inruralconstructionliesinstimulatingitsendogenousmotivation.Digitaltechology providesnewtechnicalsupportandscenarioposibilitiesforcultivating peoplethroughcultureinruralareas，whilecultivating peoplethroughcultureinjectsvalueguidanceandhumanisticconotationsintothedigitalvillage.Thesetwoformapositive interactionthroughthecorelinkofendogenousmotivationHowever,thecurentruralculturalandethicalconstructionstilfaces practicaldifcultissuchasweaksubjectiveawarenessofvillagersinsuffientdigitalliteracyandhomogenzationofcultural content.Tothisnd,itisessrytostartfrodimesionssuchasatiatingsubjectivemotivationimprovingdigialliteracy andcreatingcharacteristicontent.Bytrengtheningvilgerssubjectiveawareness,aowingthedigitaldividechevingpreise supply-demandmatching，andpromotingco-constructionandsharingbymultiplesubjects，wecanefectivelyactivatethe endogenousmotivationofruralculturalandethicalconstructioninthedigitalageandprovidesolidspiritualsupportfor comprehensively advancing rural revitalization.

Keywords:digitalvillage;ruralarea;culturalandethicalconstruction;RuralReinvigorationthroughCulture;endogenous motivation

乡村现代化是中国式现代化的底线支撑。（剩余7543字）