数字化赋能内蒙古现代马业文创产品开发探索

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中图分类号：S821 文献标志码：A 文章编号：2096-9902（2026）05-0007-05

Abstract：Inner Mongolia'smodernhorseindustryhasuniqueadvantagesandisbecominganimportantforceinpromoting theintegrateddevelopmentoftheegionsprimarysecondaryandtertiaryindustries.Horseindustryculturalandcreativeproducts belongtothetertiaryindustrycategoryofmodemhorseindustry.Withthedevelopmentoftheculturaltourismmarket，people's atentiontohorseindustryculturalandcreativeproductscontinuestoincrease.Basedonadetaileddiscusionofthe developmentandaplicationstatusofmodermhorseindustryculturalandcreativeproductsinInerMongolia，thispaperdeply analyzesthedigitaltechnology-enabledculturalandcreativeproductdevelopmenttechnologyanditsdevelopmenttrendanalyzes theexistingproblemsanddevelopmentadvantagesinthedevelopmentofInnerMongoliahorseindustryculturalandcreative products，andproposesspecificdevelopmentmeasures toempower Inner Mongoliahorseindustryculturalandcreativeproducts， andfocusesonstrengtheningpolicysupportandtop-levelplanning，increasingindustrialscientificandtechnologicaliovation， strengtheningthedevelopmentofhorsetourismindustry，Creatingadevelopmentpaternoftheentireindustrychainandother aspectsproposeanimprovementpathtodigitllyempowerthedevelopmentofculturalandcreativeproductsinInnerMongolia's modern horse industry.

Keywords：modern horse industry;cultural and creative product; Inner Mongolia; digitalization; tourism industry

现代马业是集繁育养殖、加工制造、休闲旅游、体育赛事于一体的融合性产业，涵盖第一、第二和第三产业，内蒙古现代马业基础雄厚，在我国现代马业发展格局中占有重要地位，正在成为推动区域一、二、三产业融合发展的重要力量和引擎。（剩余8855字）