基于色彩和谐理论的数字文化创意产品设计

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Digital Cultural Creative Product Design Based on Color Harmony Theory / YangJia/GuangdongVocational InstituteofPublicAdministration

Abstract:Asthecarrierofculturalcommunication inthedigital era,thevisual expressonofdigital culturalcreative products directlyaffects theeffectivenessofinformationcommunicationandthelevelof user experience.Asthecoreelementof visual design,colorplaysakeyroleinthe transmisionofculturalsymbolsandtheconstructionofemotional experience,and the theoryofcolorharmony providesascientificframework forsystematicallygudingcolordesign.Therefore,thispaperdiscuses the methodologicaltransformationandinnovative applicationofcolor harmonytheory indigitalculturalcreative product design, witha view toestablishing adesign paradigmwithboththeoreticalrigorand practicalguidance,and helping toenhance the cultural interpretation ability and user immersion experience of digital cultural products.

Keywords: Color Harmony;Digital Culture;Creative Products

0 引言

数字时代的到来，促使文化创意产品从物质形态进入虚拟空间，并成为文化交流和价值传递的载体。（剩余5655字）