文化符号与色彩趋势的关联性研究

一一以东亚市场为例

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Abstract：Color，asacultural symbol，carries multiplecultural meanings invisualcommunication.IntheEastAsianmarket whereglobalizationandlocalization interweave，therevivalof traditionalcolors ispromotingthetransformationofcultural aesthetic paradigms.Basedonthe theoryofcultural symbols andtaking China，Japan and South Korea as examples，this paper analyzes he mechanismof the traditional color systemand its modern transformationontheconstructionofcultural identity consumption behavior and brandcommunication.Research has found that the embeddngofcultural symbols incolor trends notonlyenhances theculturaldepthofvisualcommunication，butalsoreshapesaestheticstandardsand marketpreferences toa certainextent.Terticleitoexploreteiteractierelationsipbetwencultureanddsign，tradiionandrend，adproide anewperspective forthecultural interpretationofcolor trends.

KeyWords： ColorTrend;CulturalSymbol;EastAsianMarket;VsualCommunication;TraditionalColors;AestheticIdentificatior

0 引言

色彩在视觉艺术设计与传播中扮演着重要角色，不仅能吸引注意、传达情绪，还作为品牌与文化的象征。（剩余4922字）