商业摄影中色彩的情感传递与消费者行为关系分析

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Abstract： Intoday's visual-led consumer culture，commercial photographyas an important bridge between brands and consumers，theuseof visuallanguage hasaprofound impactonthepsychologyandbehaviorofconsumers.Color，as thecore visualelementofommecialotogapyotolysastevisalectbutalsoaestemportntissionotioal transmission.Theuseofcolorcanstimulatetheemotionalresonanceofconsumers，andthenafecttheircognitionofthebrand， purchasedecisionandcosumptionexperience.Thecomplexrelationshipbetweencolorandemotion，aswellasthestrategicuse ofcolorincommercialphotographyhave becomeimportantresearchtopics inthefieldofvisualmarketing.Thispaperdeeply discusses theemotional transmision mechanismofcolorincommercial photographyand itsinfluenceonconsumerbehavior， reveals howcolorplaysakeyrole invisualmarketing，andprovidestheoreticalsupportandstrategic gudanceforthepracticeof commercial photography.

Keywords： Commercial Photography; Color; Emotional Transmission; Consumer Behavi

随着视觉营销的兴起，商业摄影在广告、电商和品牌推广中的作用越发重要。（剩余4895字）